3  Narratives I’m Unsubscribing From In Order To Be A More Productive Entrepreneur

3 Narratives I’m Unsubscribing From In Order To Be A More Productive Entrepreneur

Unsubscribe 2018: 5 Ideas I'm Letting Go Of This Spring

I’ve been feeling uninspired in my work, and want to figure out if there’s something I can do to shift this. I don’t know how to change this feeling, but I do know that the warm breeze that clings to my skin and the eruption of beautiful flowers blooming outside my house inspires me to think about the things I need to let go of.

It’s Spring 2018, and I’m doing some digital spring cleaning.

I’ve been clearing out my inbox.  I’m sending old emails to the trash and unsubscribing from lists that no longer serve me. 

Clearing out my digital inbox gave me the idea that I could also clear out my mental inbox.

I could use this same technique to clear my mental clutter and unsubscribe from narratives that were no longer serving me.

By taking my name (and my mental space) off of things that no longer served me,  I could make more room for the things that matter. And it felt good. Like really good.  So, I just kept going.

  • Could I use the same technique and unsubscribe from the beliefs that have been holding me back?
  • Could I just hit “unsubscribe” and let go of narratives that were no longer serving me?
  • Would doing so allow me to feel more energized and connected to my work?

To get started,  I had to get real with myself and reflect on the narratives that I had subscribed to.  

Last year, I wrote about James Baldwin’s relationship to narratives. He wrote about how changing the narrative can also change your destiny.  I started asking myself about the narratives I was buying into.

  • What were the stories I was believing?
  • What was I telling myself and others about who I am in the world?
  • Which narratives did I think I had let go of, only to find I was still hanging onto them?

1.You have to have it all figured out before you start.

This is a hard one to admit. I generally have gone for things I believed in and taken the risk even when others doubted me, but every now and then it creeps back in. It’s brutal and can be so damaging. I’ve found that this narrative plays out even stronger for me as a woman in a male-dominated space. For example, although I own my own software development company, I have moments where I question my decision and the “you don’t know what you’re doing” narrative is so damn loud. I am unsubscribing from this one. Yep, done.

The new narrative: 

  1. I don’t know what I’m doing, but I’m going to do it anyway.
  2. I’m going to do it because I trust the impact I want to make in the world.
  3. I also choose to trust  my background and experience, and use what I do know to propel me forward.
  4. The experience I do have is enough of a seed to move forward and start taking action.

I also shift focus: I focus on the impact I want to make, and not the job title I want to have.

think about the impact I want to make instead of focusing on the job I want to have. Every time I remind myself of the impact, then I am aware that I’m doing this work, taking this risk and going for it on behalf of something bigger than me. Knowing my why helps me a lot.

2. In order to find work you love, you can’t bring your full self to your work.

This one hits home.  I’m a creative, which means I do many things. I’m a professional poet, own a software development company and sketch out design ideas as a UX Designer.

Does this sound familiar?

I’ve subscribed to this idea that I can only do one thing, and have to hone in on a specific career.

I’m not subscribing to that anymore. It is not serving me, and I’ve realized that not bringing my full self (and my talents) to my work diminishes the impact I have the ability to make.

The poet in me helps the public speaker in me feel confident on stage. The entrepreneur in me helps the poet focus on the business side of being an artist. The artist in me brings a unique perspective to web development. The former teacher in me helps me run a company and work with other people.

We all have nuances, and the issue is not to get rid of them. The challenge is to figure out how to leverage them to be of use and help us move forward.

 

 

The new narrative:

  1. The more I bring all of my nuances (professional and personal) to my work, the more effective I can be in my day to day work.
  2. The difficult experiences I’ve had make me even more equipped to tell a powerful and inspirational story.
  3. Bringing my full self to my work is about looking at everything that makes me who I am and deciding to leverage each experience and find a way to make it useful in my daily life. For example, the poet in me allows the public speaker in me to thrive. The entrepreneur in me motivates me to become a professional poet and think not just like an artist, but also like an entrepreneur.

3.  You have to be fearless.

I love seeing quotes about “fearless” women, especially as we celebrate Women’s History Month right now. And I used to think I wanted to be fearless, and that being fearless was an important ingredient for my creative work.

This does not work for me. I realized that I do not want to be fearless. Any major work I’ve done has been done on the heels of fear. Fear was staring me down and asking me “what you got.” When I started my poetry career, I always had fear sitting with me each and every time I hit the stage.  

Fear was never the issue. I needed my work to challenge me. I need my work to be sprinkled with a dash of fear.

This is what moves me toward the work I’m meant to do in the world. Fear tells me that I’m taking a creative risk and headed in the right direction.

The new narrative:

  1.  I don’t want to fearless.
  2. I want to own my fears and use fear as an ally.
  3. This means that sometimes I talk to my fear. Sometimes I write it down and ask “what’s this really about.” Sometimes I ask it to be with me, to show me where I need to do next. I thank it for showing up, for pushing me and for reminding me of what’s important.

 

Conclusion

What we believe about ourselves and our capacity affects our work. There’s no way around that. For many years, I’ve felt like there were narratives I was believing that were holding me back. I didn’t know what I could do about it until I started cleaning out my email inbox. I had a huge number of email lists to unsubscribe from. I loved how unsubscribing made me feel. I felt lighter .  I also felt like there was more space in my inbox for the things I actually served me now.

I decided to apply this same practice to my mental clutter, and ask myself these important questions:  What were the narratives that I was unconsciously believing? How were they holding me back as an entrepreneur, as a poet and as a creative person who believes in bringing my full self to my work?

The hardest thing about this was admitting that I still subscribed to some of these narratives. But, I had to take James Baldwin’s approach and say “Not everything that is faced can be changed, but nothing can be changed until it is faced.”

So now I’m learning to unsubscribe each and every day. It’s a daily practice. I have not perfected it yet, but I’ll let you know how things go.

Which narratives will you be unsubscribing from starting now?

 

11 Entrepreneur Lessons I Learned From My Immigrant Mother

11 Entrepreneur Lessons I Learned From My Immigrant Mother

My mother is my role model, especially when it comes to hustling to make a dream into a reality. The fact that she left her Nigerian village to study abroad has always inspired me. She is a risk taker, a trailblazer and she embodies the qualities I strive for as I run my technology startup.  When I was in high school, my mother, a full time teacher, also had a side gig to help her pay the bills.

Every day, despite her full time job,  she ran her ice cream truck business she was all about the hustle: Going after what you need to do to get to where you want to go.  She wanted to be able to go to Nigeria every summer to see her family.Oh, and to raise 5 kids!

These are the business lessons I learned from my mom. Even though I was embarrassed when she picked me up in the ice cream truck, and even more embarrassed when she asked me to stop hiding and get up to sell ice cream to my classmates before she’d leave the school parking lot, I still think back on those lessons as I get my own hustle on every day.

My mother (on the left with me in her arms) , aunt, twin sister and older brother in Nigeria, 1979.

My mother (on the left with me in her arms) , aunt, twin sister and older brother in Nigeria, 1979.

 

Lesson #1: Respect your  entrepreneur and know what goals you’re working towards
Being a hustler isn’t about always trying to make more money. It’s about understanding your goal and knowing what you need to get there. My mom’s goal was to have extra money so she could visit family in Nigeria. So after teaching all day, she drove around town playing that sometimes-annoying ice cream truck song, and sold ice cream.

Lesson #2: Shame has no place in your vocabulary
I admit I was embarrassed and ashamed in the ice cream truck, and I sometimes felt the same way when she showed up in her traditional Nigerian outfit at our all-white suburban school. This was before it was cool to be ethnic. My mother felt that shame has no place in your world (unless you’ve done something horrible), and you can and should get up in any room or any crowd and show who you are.

Lesson #3: Differentiate yourself
Tuesday was free bubble gum day. All the kids knew this, and they would show up because her sales pitch was: reliable product and they gave out something for free. Here in New Orleans they call that lagniappe.

Lesson #4: There’s nothing wrong with a freebie, as long as it’s not your core product
My mother sold ice cream and she gave out free bubble gum, but she didn’t give out her core product which was her ice cream. By giving a little something for free and letting her users have a taste, they always came back and actually wanted to buy more.

Lesson #5: Make your product accessible
Other than free gum Tuesday, she always had some ice cream that was a bit damaged. She reserved these and sold them for half to 75 percent off. She had kids who didn’t have a dollar, but they had some money. She always found something for them, and made them feel they could be part of her club.

Lesson #6: Make your uniqueness work for you
My mother allowed herself to be who she needed to be. She was the woman who gave out free bubble gum, sold not so perfect ice creams instead of throwing them away, and embraced her cultural differences. She had her Nigerian accent and her broad laugh and she didn’t try to change it.

Lesson #7: Jealousy is a waste of time, unless you can use it to your benefit
I remember one day when my sister and I were fighting over a yellow shirt, and we both wanted it. My mom said we couldn’t come out of our room until we worked it out. After that she said “Jealousy has no point unless you can use it.” There will always be somebody prettier, smarter, more accomplished. Ask yourself why you’re jealous. Instead of hating them, become a friend and ask them how they did it.

Lesson #8: Sometimes, you’ve got to champion yourself
Sometimes there won’t be anyone who understands what you’re doing or    what it’s like to run a business, so you have to champion yourself. Go out and buy yourself flowers, chocolate and champagne to celebrate your successes and acknowledge how far you’ve come.

Lesson #9: Don’t sweat the small stuff
Some days, you’ve just got to laugh it off and keep going. Don’t get weighed down by every wrong move. Just keep going.

Lesson #10: Go for success, but don’t take yourself so seriously
I remember laughing with my mother. It was the serious knees collapse, tears-start-flowing and I-think-I-peed-my-pants kind of laughter. That taught me to take time and laugh, enjoy and let things go. Tomorrow brings another opportunity.

Lesson #11: Tomorrow brings another opportunity
When I failed at something, my mom always said: That’s alright honey, tomorrow is another opportunity.

Being an entrepreneur isn’t east, and being successful is even more difficult, but I’ve learned to keep my mother’s lessons in mind. While you can’t control the fact that most startups fail, you can focus on  making your product accessible, knowing what your hustling for (what are you trying to acheive?) and differentiating yourself (and your product) by making your uniqueness work for you.

What business lessons did you learn from your mom? I’d love to know. Hit me up in the comments!

 

 

11 Startup Business Lessons I Learned From My Mother

11 Startup Business Lessons I Learned From My Mother

My mother is a hustler. Every day, despite her full time teaching job, my mother also ran her ice cream truck side gig business because she was all about the hustle: Going after what you need to do to get to where you want to go.  She wanted to be able to go to Nigeria every summer to see her family. Oh, and to raise 5 kids!

These are the business lessons I learned from my mom. Even though I was embarrassed when she picked me up from school in the ice cream truck, and even more embarrassed when she asked me sell ice cream to my classmates, these are the business lessons that remind me why I’m not giving up on my startup idea and how to keep going.

My mother (on the left with me in her arms) , aunt, twin sister and older brother in Nigeria, 1979.

My mother (on the left with me in her arms) , aunt, twin sister and older brother in Nigeria, 1979.

Lesson #1: Respect your  hustle and know what goals you’re working towards
Being a hustler isn’t about always trying to make more money. It’s about understanding your goal and knowing what you need to get there. My mom’s goal was to have extra money so she could visit family in Nigeria. So after teaching all day, she drove around town playing that sometimes-annoying ice cream truck song, and sold ice cream.

Lesson #2: Shame has no place in your vocabulary
I admit I was embarrassed and ashamed in the ice cream truck, and I sometimes felt the same way when she showed up in her traditional Nigerian outfit at our all-white suburban school. This was before it was cool to be ethnic. My mother felt that shame has no place in your world (unless you’ve done something horrible), and you can and should get up in any room or any crowd and show who you are.

Lesson #3: Differentiate yourself
Tuesday was free bubble gum day. All the kids knew this, and they would show up because her sales pitch was: reliable product and they gave out something for free. Here in New Orleans they call that lagniappe.

Lesson #4: There’s nothing wrong with a freebie, as long as it’s not your core product
My mother sold ice cream and she gave out free bubble gum, but she didn’t give out her core product which was her ice cream. By giving a little something for free and letting her users have a taste, they always came back and actually wanted to buy more.

Lesson #5: Make your product accessible
Other than free gum Tuesday, she always had some ice cream that was a bit damaged. She reserved these and sold them for half to 75 percent off. She had kids who didn’t have a dollar, but they had some money. She always found something for them, and made them feel they could be part of her club.

Lesson #6: Make your uniqueness work for you
My mother allowed herself to be who she needed to be. She was the woman who gave out free bubble gum, sold not so perfect ice creams instead of throwing them away, and embraced her cultural differences. She had her Nigerian accent and her broad laugh and she didn’t try to change it.

Lesson #7: Jealousy is a waste of time, unless you can use it to your benefit
I remember one day when my sister and I were fighting over a yellow shirt, and we both wanted it. My mom said we couldn’t come out of our room until we worked it out. After that she said “Jealousy has no point unless you can use it.” There will always be somebody prettier, smarter, more accomplished. Ask yourself why you’re jealous. Instead of hating them, become a friend and ask them how they did it.

Lesson #8: Sometimes, you’ve got to champion yourself
Sometimes there won’t be anyone who understands what you’re doing or    what it’s like to run a business, so you have to champion yourself. Go out and buy yourself flowers, chocolate and champagne to celebrate your successes and acknowledge how far you’ve come.

Lesson #9: Don’t sweat the small stuff
Some days, you’ve just got to laugh it off and keep going. Don’t get weighed down by every wrong move. Just keep going.

Lesson #10: Go for success, but don’t take yourself so seriously
I remember laughing with my mother. It was the serious knees collapse, tears-start-flowing and I-think-I-peed-my-pants kind of laughter. That taught me to take time and laugh, enjoy and let things go. Tomorrow brings another opportunity.

Lesson #11: Tomorrow brings another opportunity
When I failed at something, my mom always said: That’s alright honey, tomorrow brings another opportunity.

Conclusion:

Running a startup isn’t easy, and being successful is even more difficult, but I’ve learned to keep my mother’s lessons in mind. While you can’t control the fact that most startups fail, you can focus on  making your product accessible, knowing what your hustling for (what are you trying to acheive?) and differentiating yourself (and your product) by making your uniqueness work for you.

What business lessons did you learn from your mom? I’d love to know. Hit me up in the comments!